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At the intersection of architecture, cinema, and scenography, Saad develops an approach in which space becomes a narrative. Beyond built objects, he is interested in atmospheres, sequences, frames, and rhythms that shape the architectural experience.

Fascinated by staging, light, and movement, he explores architecture as a narrative device, where each space acts as a shot and each path as an edit. This cinematic sensitivity informs his design process, with particular attention to use, perception, and the relationship between body and place.

From conception to realization, Saad values being involved at every stage of the process, considering each project as an inhabited scenography, conceived as a whole—from territory to detail.