Beyond the initial desire to propose an innovative approach, another, more activist objective was adopted: to challenge prejudices and traditional practices in construction. The narrative is thus built on a dual register, both factual and emotional, with the hope of encouraging reflection and critical questioning. This return to ancestral heritage is intended to be provocative, aiming to stimulate deeper reflections on the marginalization, and even the prohibition, of the art of building with materials as natural and ecological as raw earth.

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The issue of housing lies at the heart of today’s challenge of meeting a growing demand for affordable living spaces, especially in densely populated urban areas. Building with earth or stone could therefore play a key role by enabling the creation of durable, economically accessible, and low-energy buildings. These local, inexpensive, and easily renewable materials offer a concrete alternative to the concrete and steel industry, which is often highly energy-intensive and environmentally damaging. By using these resources, it becomes possible to envision social housing projects that respect the principles of sustainable development while remaining adapted to local territories.